“As for the future,
your task is
not to foresee it,
but to enable it”
– Antoine de Saint Exupery
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How we work
OPINION, INSIGHT, STRATEGY Working across a variety of sectors, Redfield & Wilton Strategies help organisations, campaigns and individuals best understand their audience. We are trusted widely to provide accurate and incisive indicators of public opinion from across the world.
Snap Polling We compile special-issue snap polls to provide you and your organisation with the information required to accurately comprehend the audiences you need to reach or want to understand.
Speak to our team about snap polling for media and research. Contact
Tracker polls and long-term research Tracking an issue over time
is key to understanding
public opinion. Work with us
to construct long-term research
across a range of issues.
Speak to our team about Tracker Polls. Contact
Commercial Monitoring We can offer in-depth brand tracking and concept testing, as well as measure customer and stakeholder satisfaction, to assess your organisation’s approach and strategy.
Speak to our team about Commercial Monitoring. Contact
Campaign Monitoring Whether you’re looking to launch your campaign, or you are already an established candidate, Redfield & Wilton Strategies has the capacity and expertise to provide in-depth insight to help your campaign identify and target the issues key to your voter base.
Speak to our team about Campaign Monitoring. Contact
Brand Tracking Our research can track up-to-the-minute intelligence on brand health and performance using a combination of our advanced analytics and research tools.
Speak to our team about Brand Tracking. Contact
Concept testing & Horizon Scanning Test the waters of public opinion with our concept testing tools to better understand how a campaign or product is perceived.
Speak to one of our team about Concept Testing. Contact
“You have to do the research.
If you don’t know about something,
then you ask the right people who do”
– Spike Lee
Audience identification and segmentation Identify and segment targeted audiences to maximise company, brand,
or campaign appeal.
Speak to our team about Audiences. Contact
Media monitoring Through our unrivalled understanding of the media landscape both in the UK and across the world, we are able to effectively combine analysis of current events with our polling to provide insights into the temperature of public opinion.
Speak to our team about Media Monitoring. Contact
Get In Touch
“Torture the data, and it will confess to anything”
– Ronald Coase