Redfield & Wilton Strategies is a global polling and strategic consulting firm, founded in London in early 2020 by Bruno Rodrigues.
As a company, we are committed to delivering an above and beyond understanding of public opinion so that you, your organisation, or your campaign can thrive.
We do so in three key ways:
Questions That Get to the Heart of the Matter
Given sound sampling, the value of any polling can be found in the questions asked. Led by our Director of Research, Philip van Scheltinga, our team strives to identify the right questions that get to the heart of the matter.
We then track how the public responds to these questions globally and over time. We have asked tens of thousands of questions across more than forty countries.
We know what works and does not work; what’s useful and what isn’t. For this reason, our research is commissioned and published by major media publications in the UK, US, and around the world.
Visualisations That Tell a Story
Data should not be just numbers on a page or something to be described only in words. Data should be visual. To paraphrase Elvis, seeing is understanding. Redfield & Wilton Strategies’ ability to visually represent data is second to none.
Headed by Stewart Robertson, our data visualisation and tabulation team ensures that you can see the data in a way that its meaning can be intuited in an instant.
Research that is accessible
It is not enough just to produce great research. The world must be able to access it, too. Richard Rees and his team are responsible for making certain this happens.
They manage our online presence to ensure that what we produce reaches the right places safely, securely, quickly and with the biggest impact.
“Data from Redfield & Wilton Strategies has been vital in helping i readers understand shifts in public opinion during the pandemic, looking behind the headline numbers to examine the details of how voters interpret the government response to an unprecedented crisis.”
– Hugo Gye, Political Editor, iNews
In both Great Britain and the United States, Redfield & Wilton Strategies conduct several regular tracker polls to get beyond the headlines and drill deeper into public attitudes towards electoral politics and the important issues of the day.
We are the only British polling company to release regular tracker polling nationally, from the regions (Scotland, Wales) and in the electorally vital Red Wall and Blue Wall.
Every Monday, our regular Great Britain tracker provides the latest insight into British voters’ attitudes towards the key players, parties, and issues that will determine the outcome of the next General Election. We track national voting intention, approval ratings of the cabinet and party leaders, and ask voters who they trust on the most important policy areas.
With the next General Election likely to be decided in a few crucial clusters of seats, however, such national polling on its own can only provide a broad overview.
Consequently, to drill down and find out what is happening in those areas where the election is likely to be decided, we also conduct monthly tracker polls in both Wales and Scotland, as well as fortnightly polls in the crucial Red Wall and Blue Wall constituencies in northern and southern England.
But we want to know more than just voters’ attitudes towards the horserace of Westminster party politics. Therefore, we also ask questions to gauge respondents’ sense of financial security, their personal wellbeing and happiness, and their trust in major institutions.
All this combines to give us the most complete picture possible of voter sentiment on a wide range of subjects across Great Britain.
In the United States, we track public opinion both nationally and in localized surveys of the key swing states. Working both independently and in conjunction with our media partners, we seek to provide the same comprehensive overview of American voter sentiment as we do through our Great Britain tracker polling.
Our fortnightly national tracker poll gauges American voters’ satisfaction with President Biden and the administration he leads.
Moreover, in advance of the November 2024 Presidential Election, our tracker provides a comprehensive survey of the major issues in the campaign, and of how the Primary and General Election battles are shaping up.
With the race likely to be decided in a handful of battleground states, our polling will also chart the waxing and waning political fortunes of the various candidates in these key states as the race for the White House heats up.